Half scientist,
half marketer,
full‑time experiment machine.

Which Half Is Wasted?

Half your ad spend is wasted? Let’s figure out which half instead of just nodding knowingly. Smart analysis reveals whether your creative is boring, your targeting is off, or your channels are duds—so you can stop burning budget and start growing it.

Marketing Meets Data

Someone who understands marketing challenges and wrangles data to solve them. No rigid frameworks or cookie-cutter nonsense—just the right approach. Should you chase ROI or ROAS? Creative or placement? Let’s find out and fix it.

Answers Fast

Forget pretty dashboards that say nothing useful. Get clear insights on what’s working, what’s broken, and what to change tomorrow. No jargon, no maybes, no ‘we need more data’—just actionable intelligence for marketers who move fast.