Applied Insights is Hayden Sanders: half scientist, half marketer, full-time experiment machine.
Marketing teams sit on more data than they can use, and most of it goes into dashboards that look good and say nothing. Applied Insights does the other thing. It takes the question you actually have — which half of the spend is wasted, whether the creative or the targeting is the problem, whether a channel is worth keeping — and works the data until there is an answer and something to do about it.
No rigid frameworks, no jargon, no "we need more data". Clear findings, plain language, and a recommendation you can act on tomorrow.
Applied Insights is based in New Zealand and works with marketers who move fast.